Laqshya creates OOH visibility for IT Dept's IDS

By Satarupa Chakraborty - October 03, 2016

Laqshya Advertising bagged the creative artwork related to Income Tax Declaration Scheme from the Income Tax Department. The campaign was then rolled out on different OOH formats

Lead Ads completes 10 years in OOH advertising biz

By Satarupa Chakraborty - September 30, 2016

The Ludhiana-based OOH firm has come a long way since its inception in Sept 2006

Raj Super White Soap dominates Ludhiana outdoor landscape

By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

Myntra's"Try and Buy” value proposition goes big in 7 cities

By Satarupa Chakraborty - September 28, 2016

Ecosys OOH has planned and executed the 7-city campaign

Hyundai flags off a fun-filled family Sunday

By Satarupa Chakraborty - September 28, 2016

The auto major organised a family driving session for Elite i20 users in Delhi

BJP showcases NDA Govt initiatives on OOH canvas in UP

By Satarupa Chakraborty - September 27, 2016

As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign. Ghaziabad-based Saffron Communications has executed the campaign.

PNB Housing depicts wildlife to exemplify bank's robust growth story

By Satarupa Chakraborty - September 26, 2016

DDB Mudramax was the media and outdoor agency for the campaign while MASH Advertizing (a Percept Hakuhodo company) delivered the creative expressions

Renault Kwid rides on OOH wheel

By Satarupa Chakraborty - September 26, 2016

OMD India has partnered with Ecosys OOH to roll out the 8-city OOH campaign

Del Monte goes outdoor with"works every time” promise

By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation

Reliance Jio makes the right noises with branded LED-lit dhols

By Satarupa Chakraborty - September 20, 2016

Reliance Jio engaged dhol troops to play innovative branded LED-lit dhols amidst the festivity of Ganesh Chaturthi in Pune. Similar visibility campaigns will be run in other parts of the country during festivals

Berger Paints makes a big splash on transit media

By Satarupa Chakraborty - September 20, 2016

Kinetic India executed the one-month campaign using a mix of Rapid Metro, Metro and Volvo bus media

CP Plus partners JCDecaux India once again to"keep a watch” on Delhi

By Satarupa Chakraborty - September 15, 2016

CP Plus is advertising through JCDecaux networks in Delhi to maximise the reach and frequency of their brand communication

Times OOH offers a clean slate for creativity

By Satarupa Chakraborty - September 13, 2016

Times OOH initiates a unique contest for people across all categories to share some creativity on the yet-to-be-launched BQSs.

Sigma Trade Wings wins OOH rights at Lucknow Airport

By Satarupa Chakraborty - September 13, 2016

With Authority of Lucknow Airport calling for tender of exclusive advertising rights inside, outside and in the vicinity, Sigma Trade Wings won rights for a total number of 165 various OOH sites.

Lloyd tees off at Hyderabad Golf Course

By Satarupa Chakraborty - September 08, 2016

Executed by Atin OOH, Lloyd advertises through unique OOH spaces at Hyderabad Golf Course