Sigma Trade Wings wins OOH rights at Lucknow Airport

Lucknow-based Sigma Trade Wings won the advertizing rights for all outdoor media inside and outside of Lucknow Airport (both domestic and international terminals) along with the circulating area. The media formats include unipoles in 3 sizes, hoardings in 2 sizes, backlit kiosks, backlit signages, nonlit signages, conveyor belts, AC ducts, balloons and scrollers. The contract will be valid for seven years.

Talking on the win, Devendra Dixit of Sigma Trade Wings LLP said, “Earlier, the permission was restricted to Airport Authority only. This is the first time they decided to invite a tender and we are delighted to win this. As everyone knows, airports across the country are offering larger footfall than any other vantage point, we have unlimited expectation from a total number of 165 sites.” Sigma is looking at brands like banks, telecom, mobile handset companies, and institutes apart from some of the potential local advertisers.