Sigma Trade Wings forays into Ranchi market with major bqs media win

Lucknow-based Sigma Trade Wings has forayed into the Ranchi market by acquiring exclusive bqs media rights from the Ranchi Municipal Corporation for 20 year duration. The company will construct 238 bqs in phases in the coming months; 79 will be built in the 1st phase. The one its kind street furniture, spread across the state capital, will be made of stainless and mild steel with backlit feature. The company is taking design inspiration from bqs in Delhi NCR.

Commenting on the acquisition, Devendra Dixit of Sigma Trade Wings LLP said that this will enhance the city’s media offering by providing a sought-after street furniture media and improved advertising destination to advertiser. He also emphasized that Ranchi is a growing market where buying and purchasing is at a new peak, so there is a push from the brands’ side.