Times OOH launches Outdoor Branding Space at Mumbai Airport

By Satarupa Chakraborty - September 02, 2016

At T2 elevated road underpass towards Mumbai airport, Times OOH has introduced 10 units of pedestal mounted backlit screens.

Gour Gupta to take over as Executive Director at DDB MudraMax

By Satarupa Chakraborty - August 30, 2016

Bringing in his two decades of experience in OOH and many accolades, Gour Gupta joins DDB MudraMax as the Executive Director heading OOH, events and experiential.

Zee Melt 2016 kicks off in Delhi

By Satarupa Chakraborty - August 27, 2016

Zee Melt 2016, an innovative marketing and design event spanning over 2 days started in Delhi today with a well-thought range of sessions and workshops involving some of industry's masterminds.

Ford Mustang makes a roaring entry through OOH in India

By Satarupa Chakraborty - August 26, 2016

Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.

SDMC finalises on South Delhi unipoles

By Satarupa Chakraborty - August 25, 2016

SDMC awards South Delhi unipoles across 4 zones - South, Central, West and Najafgarh.

Aneil Deepak puts in his papers at DDB Mudra

By Satarupa Chakraborty - August 24, 2016

Aneil aka Andee was instrumental in bagging Mudra 300+ award haul that made DDB MudraMax the"campaign” specialist agency for the years - 2010, 2011 and 2012.

Media 360 Degree implements Edge1 OOH Software

By Satarupa Chakraborty - August 23, 2016

Bengaluru based OOH Company, implements Edge1 to power entire OOH sales and operational workflow

Myntra's new'Try and Buy' campaign takes the OOH route

By Satarupa Chakraborty - August 23, 2016

Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buy”.

LG steps forward in making India cleaner

By Satarupa Chakraborty - August 22, 2016

Consumer durables major LG India, in a unique outdoor activation, involved all LG outlets and their employees to contribute towards cleaner surroundings as their contribution in"Swachh Bharat Abhiyaan”

CASHurDRIVE ties up with Jet Airways for in-flight sampling of Unibic cookies

By Satarupa Chakraborty - August 18, 2016

Unibic, partnering with CASHurDRIVE, goes for in-flight sampling in Jet Airways flights across six major Indian cities.

Sapphire Media wins bus advertising rights in Haryana

By Satarupa Chakraborty - August 18, 2016

Sapphire Media has won bus brading rights of 150+ city buses of Haryana Roadways.

Cadbury Maha Pack goes big on outdoor

By Satarupa Chakraborty - August 17, 2016

Cadbury Maha Pack rolls out a launch campaign involving traditional formats and innovations through outdoor in Mumbai.

Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

By Satarupa Chakraborty - August 11, 2016

Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.

Century Ventures bags advertising rights of trolleys at Kolkata Airport

By Satarupa Chakraborty - August 11, 2016

Century Ventures bags branding of 3200 trolleys of Kolkata airport and is looking at acquiring branding rights of all airports of eastern India.

Kabali roars on Mumbai streets

By Satarupa Chakraborty - August 11, 2016

As part of Kabali's promotion, premium cars and walls of Mumbai were adorned with actor Rajnikanth's branding.