Contracts & Investments

CASHurDRIVE ties up with Jet Airways for in-flight sampling of Unibic cookies

Unibic, partnering with CASHurDRIVE, goes for in-flight sampling in Jet Airways flights across six major Indian cities.

Published

August 18, 2016

CASHurDRIVE Marketing Pvt Ltd, recently tied up with Jet Airways for their latest in- flight biscuit sampling assignment for Unibic. The activity plans to delight all the potential travellers with approx. 5 lakh biscuit samples.

The FMCG brand has recently come up with a new flavour naming Scotch finger, originally Scottish shortbread cookies. Intending to reach business travellers travelling in Jet Airways, The campaign is all set to target the travellers of 6 prominent metros i.e. Mumbai, Delhi Bangalore Kolkata, Chennai and Hyderabad for in-flight promotional activity.

Commenting on the activity, Raghu Khanna, CEO, CASHurDRIVE said, “The purpose of performing in-flight sampling is to bring the brand and the consumers together on same platform. The sampling activation would help the brand to build connect with their potential consumers providing them rich product experience, guaranteed viewership, clutter free environment and direct interaction.

After a successful encounter almost a month back, this is the second time that the firm is performing such activity. Earlier the activity was performed for a leading FMCG brand in collaboration with another airline offering cookie experience to approx. 30-50 lakh prospective travellers.