Vodafone conserves rainwater through billboards

By Satarupa Chakraborty - August 10, 2016

In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.

GHMC removes ban on hoardings

By Satarupa Chakraborty - August 10, 2016

Following a complete ban for three months, GHMC approves of outdoor hoardings in Hyderabad but with a few riders to avert hazards.

In-store Asia 2016 reaches out to retail fraternity through OOH

By Satarupa Chakraborty - August 01, 2016

In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in different parts of Delhi.

Sony SAB TV show brings twitter to OOH

By Satarupa Chakraborty - July 27, 2016

Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show Y.A.R.O.

CASHurDRIVE surprises in-flights passengers with cookies

By Satarupa Chakraborty - July 25, 2016

CASHurDRIVE, a renowned name for in-flight branding, recently executed a sampling promotion for a newly-launched cookie brand from a FMCG giant in flights.

Datsun redi-GO shines at Mumbai Airport

By Satarupa Chakraborty - July 22, 2016

Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.

Tata Salt and Dalda contribute to Rathayatra pilgrimage in Odisha

By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.

Ice Age comes alive on streets of Mumbai

By Satarupa Chakraborty - July 19, 2016

The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across the city.

AirAsia takes Kabali to the skies

By Satarupa Chakraborty - July 18, 2016

In the pretext of superstar Rajinikanth's movie, Kabali, AirAsia flew specially-branded aircrafts and rewarded fans with free tickets.

Chennai Metro attracts more local and international brands

By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.

Ecosys OOH styles it up for Myntra

By Satarupa Chakraborty - July 06, 2016

Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.

Swarovski awards full service media operations to Havas Media

By Satarupa Chakraborty - July 06, 2016

Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide

Metro Shoes puts its best foot forward through OOH

By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

FMCG brands woo metro travelers in Delhi

By Satarupa Chakraborty - July 04, 2016

Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.

Myntra invites fashionistas via outdoor

By Satarupa Chakraborty - July 04, 2016

Fashion creatives on large outdoor formats invite fashionistas to login and shop.