Tuesday, March 09, 2021

Advertisement
Home » OOH News » FMCG brands woo metro travelers in Delhi
FMCG brands woo metro travelers in Delhi

By Satarupa Chakraborty - July 04, 2016

Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.

Following the footprints of many FMCG majors, Sunfeast Digestive biscuits and B Natural attract metro travelers to enter the healthy eating mode. Executed by IKON, both the campaigns have gone on DMRC's train wrappings in line number II between the stretch of Samaypur Badli to Huda City Center.

"Now, we have a good number of FMCG brands i.e. ITC, Adani, Pepsi, Mother Diary, Parle with us on board Delhi metro trains. We feel quite overwhelmed with the response we are getting for our media. We are looking for some more renowned brands to join us in this exciting journey,” said  Praveen Gupta, Director, EG Communications. Both the campaigns will run for a month each. IKON also did similar branding in Bangalore through traditional OOH formats.

Advertisement

Comments

Advertisement
Advertisement
Have You Say
Advertisement