CP Plus partners JCDecaux India once again to"keep a watch” on Delhi

With increasing need for security and surveillance in the National Capital Region (NCR), CP Plus is back to remind the people of Delhi that “Upparwala Sab Dekh Raha Hai”. This quirky tagline not only provokes the commuter’s thought but also has immense synergy with the brand’s image.

Post the success of CP Plus’ launch campaign, the brand has once again exclusively tied up with JCDecaux India to run their brand recall campaign in Delhi. Targeting the mass market, besides the government agencies, corporates and HNIs, CP Plus is advertising through JCDecaux networks in Delhi, thereby maximising the reach and frequency of their communication.

On running the recall campaign, Yogesh B Dutta, COO, Aditya Infotech (parent company of CP Plus), said, “CP Plus is pleased to be associated with JCDecaux. The next phase of campaign that we have initiated with JCDecaux within a space of just one year shows the tremendous faith we have in their media. The professionalism exhibited by the teams is commendable. JCDecaux CityLights on strategic locations have proven to be highly beneficial to us.”  

CP Plus made a lasting impact last year with their inaugural OOH campaign with backlit acrylic letters and halo 3D effect done by Delhi-based Admiles. The 2 month-long campaign gained good visibility and created a strong impression, especially on the DND Flyway at that time.  

On the current recall campaign, Olivier Heroguelle, MD, JCDecaux, India, said, “It’s highly satisfying to be partnered with advertisers like CP Plus who reap direct and immediate benefits from their repeated communications on our media. They continuously rely on our networks to be the most efficient way to communicate in Delhi.”