International Events

JCDecaux Global Data Chief to headlines Day Two of WOO congress in Mexico City

Sylvain Le Borgne will give an exclusive insight into how the world’s biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create incredible experiences and make OOH accessible and dynamic.

Published

April 1, 2025

M4G Bureau

JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the Keynote Speaker on Day Two of the World Out of Home Organization’s Global Congress in Mexico City from June 4-6. The theme of Sylvain’s address is How Tech Brings OOH to the Next Level.

He will give an exclusive insight into how the world’s biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create incredible experiences and make OOH accessible and dynamic.

Sylvain is responsible for JCDecaux’s global data strategy aimed at accelerating the digital transformation of OOH media. In an extensive career he has founded multiple companies including Adream, Actustar and Adledge and also worked at French agency group Havas, Fifty-Five and MediaMath. He is uniquely positioned to explore how data can be deployed as a benefit for the OOH industry as a whole as it competes with the challenge from internet-based media businesses.

WOO CMO Richard Saturley says: “There can be no better guide to the opportunities and challenges of the data revolution than Sylvain. He is an acknowledged expert on data-based technologies in every aspect of media while JCDecaux, with his leadership, is pioneering many of the developments transforming the Out of Home industry.”