Havas Creative appoints Tracey Barber as Global CMO

By M4G Bureau - April 19, 2019

Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies

BARC Week 15 impressions reach 15.47 billion

By M4G Bureau - April 19, 2019

Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week

Mumbai real estate firm joins the ‘Main Bhi Chowkidar’ bandwagon

By M4G Bureau - April 17, 2019

The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .

SDMC makes changes in Seven Wonders Park Advertising tender clauses

By M4G Bureau - April 17, 2019

The new property has been included in the tender with a clause that flex for display must be biodegradable

BARC India appoints Aaditya Pathak as Executive Vice President-Partnerships & Growth

By M4G Bureau - April 17, 2019

Elbert D’silva to spearhead the Product Leadership & Excellence Team

Skyrams adds LED digital formats in Coimbatore and Chennai

By M4G Bureau - April 17, 2019

The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload

Hotstar Premium’s spoiler bash for Game of Thrones

By M4G Bureau - April 17, 2019

The OOH campaign has been conceptualized and created by the DDB Mudra Group

DOOH Market expected to reach $ 8,393.30 mn by 2023

By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

DS Automobiles sponsors Ocean Formula E broadcast coverage

By M4G Bureau - April 15, 2019

This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal

Aquaguard launches 360-degree marketing campaign

By M4G Bureau - April 15, 2019

The campaign planned by Taproot Dentsu will be launched across all media channels and platforms

Signpost India wins two Bronze medals at Creative ABBY Awards 2019

By M4G Bureau - April 15, 2019

Signpost India won 2 Bronze medals in Branded Content & Entertainment Specialist Agency of the Year category, wherein 10 medals were given in Out Of Home, Ambient Media / Activation category

TV+OOH Impression in Week 14 = 15.33 billon: BARC India report

By M4G Bureau - April 12, 2019

Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report

Times Square to get a facelift this summer

By M4G Bureau - April 12, 2019

Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display

Wayfair rides high on a Limo to woo shoppers

By M4G Bureau - April 12, 2019

The Ecommerce brand takes its special online offers on the road to surprise & delight customers in Nashville, Tennessee, Jacksonville, Florida and Dallas-Ft. Worth, Texas

SBI Life Insurance goes rural with awareness drive this World Health Day

By M4G Bureau - April 11, 2019

The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village