Brush up for ‘The Quintessential OOH Quiz’ at OAC 2019

By M4G Bureau - July 24, 2019

The quiz will be conducted by Rachana Lokhande on July 26

Broadsign to power China’s Oriental Sunrise Media digital signage network

By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

ZEE5 India CEO Tarun Katial to address OAC 2019

By M4G Bureau - July 24, 2019

Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’

Brand marketer Avijit Dhar to speak @OAC 2019

By M4G Bureau - July 23, 2019

Avijit Dhar, AVP – Marketing, Vedant Fashions will be participating in a panel discussion on the theme ‘How OOH builds unmissable brand visibility’

CRM, Loyalty & Data-driven Marketing expert Ajay Row to speak at OAC 2019

By M4G Bureau - July 23, 2019

G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’

DAN Programmatic Launches AI Powered Audience Insights Engine

By M4G Bureau - July 23, 2019

DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’

Manish Dua, Manas Mohan to deliberate on mobile & hyperlocal advertising at OAC 2019

By M4G Bureau - July 22, 2019

Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group

Indian Railways to get on engine branding track

By M4G Bureau - July 22, 2019

Engines of different trains are to be allowed for branding, wherein promotions can be done only through stickers

Tata Salt’s green drive to help Pandharpur pilgrims

By M4G Bureau - July 22, 2019

The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur

Tanishq’s Ahalya makes sparkling presence on OOH

By M4G Bureau - July 19, 2019

Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media

Xaar celebrates 20 years of Xaar 128 Inkjet Printhead

By M4G Bureau - July 19, 2019

The solution is compatible with many ink types and is positioned as the leading 17 mm piezoelectric drop-on-demand printhead

Moving Walls CEO Srikanth Ramachandran to speak on data & technologies at OAC 2019

By M4G Bureau - July 19, 2019

Moving Walls is a data and technology led company that helps leading brands measure, reach, and influence consumers on the move

The People’s Moon to rise on Piccadilly Lights

By M4G Bureau - July 19, 2019

The historic Apollo 11 mission will be showcased with a visual spectacle, combining user generated visuals provided by the public and a historical film sequence created by The People’s Moon

BBMP floats tender to build skywalks

By M4G Bureau - July 18, 2019

15 skywalks have planned out of which 6 to open this month-end; no intimation about advertising yet

How ASICS India, Ambient OOH kept people on their toes, literally!

By M4G Bureau - July 18, 2019

The brand’s activation in collaboration with Ambient OOH, was part of the #PaceToGlory campaign and was executed at malls across Delhi and Mumbai garnering 1500+ engagements and 2.5 lakh impressions