Tanishq’s Ahalya makes sparkling presence on OOH
By M4G Bureau - July 19, 2019
Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
Tanishq has partnered with OMI, the outdoor agency arm of Laqshya Media Group, to launch and execute their latest campaign ‘ Ahalya’. Live in in many cities including Delhi, Mumbai, Bangalore, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore and Ludhiyana. The 20-day long campaign covers 1.2lakh + sft across India.
Given the product imagery and campaign narrative, the choice has been for media vehicles that are high on impact and evoke a lasting impression. These include large billboards, airport media, mall media, etc., which gather maximum eyeballs and resonate with the TG.
Tanishq's Ahalya collection showcases diamond and colored stones based on the concept of ‘Tej’ (inner radiance) pertaining to every woman.
Speaking about the campaign, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited, said, "We're launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them."
Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said, “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units have done complete justice to the magnum of the campaign. It very well conveys the message of ‘Tej’ that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A 3- week + campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting up higher benchmarks.”
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