Solutions Advertising bags exclusive media rights of Pune Metro

In a major development for Maharashtra’s transit media landscape, Solutions Advertising has secured one of the largest metro advertising mandates in the state, winning long-term rights for Pune Metro’s Purple and Aqua Lines. The agency, which brings over three decades of experience in outdoor and transit media, will now handle advertising across 20+ metro trains operating on both corridors. 

The contract significantly expands Solutions Advertising’s footprint in the transit OOH segment, giving brands access to high-impact visibility across Pune’s rapidly growing metro network. With rising ridership and a premium commuter profile, Pune Metro has emerged as a highly attractive advertising environment for national and regional advertisers alike. 

Alongside the train branding mandate, the agency has also been awarded exclusive station branding rights for Pune Maha Metro Corridor 2 (Vanaz–Ramwadi) for a period of 15 years. This includes complete control over static, digital, and experiential formats across all stations on the corridor, offering advertisers the ability to create immersive, high-frequency communication across key commuter touchpoints. 

Speaking about the milestone, Vishal Solanki, Director, Solutions Advertising, said, “This win marks a very important chapter for us. Pune Metro is one of the most promising transit networks in the country, and we are excited to bring innovative, high-quality advertising solutions to its ecosystem. Our focus will be on creating impactful brand experiences that enhance commuter engagement while maintaining strong aesthetic and operational standards.” 

With this acquisition, Solutions Advertising is expected to play a pivotal role in shaping the next phase of Pune’s OOH ecosystem, as the city witnesses increasing demand for structured, high-footfall media environments. The company’s proven track record in managing large-format, citywide media networks positions it strongly to elevate the creative and commercial possibilities within the metro system.