Skyrams drives sustained, innovative fight against the pandemic

By M4G Bureau - May 18, 2020

The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore

Colorjet launches Oxyvent, a designer face filter brand

By M4G Bureau - May 15, 2020

Colorjet earmarks Rs. 25 Million on technology for Oxyvent Face Filters launch amid pandemic crisis

JCDecaux Media salutes Delhi Police fighting COVID19

By M4G Bureau - May 15, 2020

Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Hyperspace launches Information Signage Program

By M4G Bureau - May 14, 2020

The new offering is to enhance safety & drive effectiveness post-lockdown

Duracell awards global media mandate to Mediacom

By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

Global ad budgets will be down 36% in the first half of 2020 says WFA report

By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

TikTok appoints Ashok A Cherian as Marketing Head for India

By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

JCDecaux to install hand sanitiser dispensers on public utilities in Paris

By M4G Bureau - May 14, 2020

The City of Paris has asked the OOH firm to equip bus shelters & automatic public toilets with hand sanitiser dispensers

Train & Bus travelers more optimistic to start travel post COVID

By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

GoHoardings: Driving transition from Offline to Online

By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru

By M4G Bureau - May 11, 2020

Signpost India has designed and implemented the project; similar booths likely to be put up at 389 traffic junctions

Gradual resumption of air, rail passenger services on the anvil

By M4G Bureau - May 11, 2020

Indian Railways to run special trains from May 12; SOPs for passenger movement at airports and onboard flights being worked upon

Century Group of Companies implements Edge1 OOH software

By M4G Bureau - May 11, 2020

The OOH company plans to mechanize all their business processes from inventory management to leads, media planning to media buying, campaign management to purchase order management till finances