LOCAD launches Plano media planning tool

By M4G Bureau - June 01, 2020

This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective

Prashanth Challapalli launches integrated agency with multi-platform execution capabilities

By M4G Bureau - May 29, 2020

The former COO of Leo Burnett Orchard starts entrepreneurship in partnership with Chandrabhan Singh and Kalyan Ram Challapalli

‘The New Normal’ - A case of ‘Diffusion of Innovation’

By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

Sri Garima Publicity urges Patnaites to ‘Stay Home’

By M4G Bureau - May 29, 2020

An inhouse designed and printed campaign is aimed to save people from the infection

OOH worldwide market projected to grow by US$ 11.1 Billion

By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

SVG Media demonstrates agency’s responsible characteristics in trying times

By M4G Bureau - May 29, 2020

The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

Laqshya launches sequel report on Green and Orange districts opportunities

By M4G Bureau - May 28, 2020

In this report, the agency has examined the organized industries functional in the orange and green districts across the country

HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police

By M4G Bureau - May 27, 2020

This initiative will be taken forwarded to hospitals based in COVID19 hotspots

Roadside media business will see quicker recovery

By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

‘Brands are needing to appeal to the emotional side of consumer behaviour’

By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute

By M4G Bureau - May 22, 2020

The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations

Columbia Pacific Communities awards creative mandate to Famous Innovations

By M4G Bureau - May 19, 2020

The Account was won after a multi-agency pitch

Odisha Govt notifies ULBs to mandate removal of roadside hoardings before Amphan hits the region

By M4G Bureau - May 19, 2020

The ULBs have been instructed to ensure all guidelines are adhered to by the regional media vendors

Specialist agencies gearing up to tackle new business challenges across India markets

By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’