Colorjet launches Oxyvent, a designer face filter brand
By M4G Bureau - May 15, 2020
Colorjet earmarks Rs. 25 Million on technology for Oxyvent Face Filters launch amid pandemic crisis
Responding to the need in the market and to appease more people into wearing the face gear by making them more inclusive to everyday life, Colorjet Group has launched Oxyvent, a designer face filter brand in the market that comes with creative prints on it to amplify the aesthetics. As the masks become a necessity, the need to give the industry a new shape by making it fashionable and appealing to the masses forms the core of this new venture.
The face filters are unique adhering to safety standards and putting in creative design prints to encourage more people into wearing them. The products include Multilayer Safety masks made up with 100% Cotton with 120 TC and melt blown material with moisture control anti-bacterial finish achieving a strict 95% Bacterial Filtration Efficiency (BFE). The designs are digitally printed on the fabric with Oekotex™ Approved Inks making the masks fit for human use and ecologically compliant.
At the Launch of Oxyvent Face Filters, M S Dadu, Managing Director Colorjet Group said," The vision to create a cloth based protection filter which provides superior filtration, yet being highly breathable was key to the innovation. As masks would become the essentials in the coming days, a fashionable yet fully functional air filtering mask is the need of the hour. We have conceptualized a hand crafted fashionable necessity that provides safety while encouraging the fashion it has yet to set. Committing to our core design values of being Economic, Efficient and Ecological, we are using our own renowned International Digital Textile Print technology. "
Colorjet has earmarked an initial investment of 25 million INR for the venture and is aiming at Printing 100,000 filters a day. The company has installed Direct to Fabric, Dye Sublimation, Direct to Garment and Laser Cutting & Finishing machines native to the group and in partnership with Japanese Technology for the project.
To bring in international designs and styles to life, Oxyvent has collaborated with renowned Web-2-Print workflow solution provided by Early Vision from Israel. “For mass customization of our designer face filters we needed an end to end workflow solution for our manufacturing. To achieve this we have collaborated with Guy Alroy of Early Vision as our pattern cutting solution provider because of its intuitive, easy-to-use tools and functionalities. Its insight into implementing Early Vision down the road, to enable efficient workflows for mass customization and on-demand manufacturing makes it the best in the industry. It will also minimize errors in communication with our partners, hence, saving time and costs.” added Smarth Bansal – DGM Product & Brand – ColorJet.
For the print designs, the company has partnered with Emma Tranchini, a renowned Italian fashion designer and Niti Singhal, the native couturier of the New York Fashion Week fame where she displayed her range of apparels that were digitally printed on a Colorjet Textile Printers.
Oxyvent is also attempting at bringing its designer masks into corporate culture and has tied up with several leading brands in the market to customize the masks as per their branding needs.