Tuesday, May 07, 2024

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OOH Sure

‘We're actively exploring acquisitions and working to increase our inventory’

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

OOH NEWS

Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

The new brand identity was developed together with the Zurich branding agency MADE Identity.

RESEARCH

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

OOH NEWS

Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

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