Kaushik Outdoors launches brand anthem on Gujarat Day

Kaushik Group, a conglomerate that operates a diverse range of businesses, has recently launched its brand anthem. The anthem is a musical tribute to the people of Gujarat, commemorating their indomitable spirit on Gujarat Foundation Day, May 1.

The song is composed and performed by the famous singer-composer duo Sachin-Jigar and highlights the resilient and energetic people of Gujarat. Kaushik Group is committed to excellence in every venture, and its businesses include Kaushik Outdoors, a leading owner of outdoor advertising media; Kaushik Digibuzz, a digital solutions provider & 360 creative agency, and Kaushik Developers.

The brand anthem launch is supported by 360-degree marketing tools that guarantee its impact on various platforms. This is the first time that any Outdoor Media owning company has undertaken such an activity at such a large scale.

The anthem received 1 million views on the launch day itself. The anthem's release was made possible with the support of many celebrities from Gujarat and Bollywood, like Sachin Jigar, Sharman Joshi, and other local celebrities.

Kaushik R Shah (CMD) and Saket K Shah (Director) of Kaushik Group said that the anthem is a celebration of Gujarat's resilience, diversity, and spirit of progress, and the Kaushik Group is honoured to dedicate it to the remarkable individuals who call Gujarat home.