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266 News Found
Ocean Outdoor unveils The Loop at Battersea Power Station
In Digital OOH By Rajiv Raghunath - May 07, 2024
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 07, 2024
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
In Viewpoints By Sakshi Sanghavi - May 03, 2024
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media
Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus
In Digital OOH By M4G Bureau - April 30, 2024
From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection
In Digital OOH By M4G Bureau - April 05, 2024
Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality
MSMA ties up with Fugumobile to bring in the wow factor into OOH
In OOH News By Sakshi Sanghavi - April 03, 2024
MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
In OOH News By Rajiv Raghunath - March 14, 2024
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.
ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana
In Digital OOH By M4G Bureau - February 26, 2024
The 3D activation has been executed in Sion, Mumbai
Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments
In OOH News By M4G Bureau - February 15, 2024
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world