Business transformation agency Valtech bolsters its leadership team in APMENA

In OOH News By M4G Bureau - October 12, 2023

The appointment of Ralf Zink as its new Chief Operating Officer, APMENA and Shannon Dix as its Managing Director, SEA & China will drive growth for both Valtech and its clients as they take advantage of digital acceleration in the region

Marketers head back to the future with MMM

In OOH Solutions By M4G Bureau - September 26, 2023

“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,” Gary Danks, GM, AIM by Kochava

Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

Shivalik Group announces new projects with innovative billboard

In Campaigns By M4G Bureau - August 31, 2023

The campaign was used as an announcement for 4 new upcoming projects

How to make your outdoor campaign go viral

In Viewpoints By - August 21, 2023

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification

Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions

In OOH Solutions By M4G Bureau - July 25, 2023

Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)

Sunteck beautifies Naigaon on World Environment Day

In OOH News By M4G Bureau - June 08, 2023

‘Sustainability is central to Sunteck’, maintains the organisation.

VIOOH launches new real-time platform alongside suite of premium features

In Digital OOH By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.

Broadsign launches static campaigns module on Broadsign Platform

In OOH Solutions By M4G Bureau - June 07, 2023

Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply filters to instantly view available, relevant inventory.

Adani Realty and OAP collaborate for latest luxury project called ‘TEN BKC’

In OOH News By M4G Bureau - April 26, 2023

The project is located in the bustling neighbourhood of Bandra and is right next to the newly launched Apple store