Anchal Kumar Dhawan, VP-National Head, Times One a Division of Times OOH, to address Gujarat Talks OOH on April 23

In OOH News By Sakshi Sanghavi - April 18, 2024

Anchal Kumar Dhawan, will be participating in a panel discussion on the theme ‘Planning & Buying: Is Gujarat poised for higher OOH spends by national brands?’

Dinesh Panjabi, Regional Director - West, Rapport Advertising to join Gujarat Talks OOH panel on planning & buying

In OOH News By Sakshi Sanghavi - April 18, 2024

The conference will take place in Ahmedabad at Courtyard by Marriott (Satellite Road)

75Media launches bespoke software Ask BOB for OOH campaign planning

In OOH Solutions By M4G Bureau - April 17, 2024

The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns

‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

Connect Network launches Immersive, transforming cinema planning

In OOH News By M4G Bureau - December 22, 2023

The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning

ideacafe brings on board Viren Yadav as Lead Integration Specialist

In OOH News By M4G Bureau - December 20, 2023

Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.

Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions

In Digital OOH By M4G Bureau - November 23, 2023

Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile billboard space”.

‘Integration of OOH with other channels is increasing’

In Viewpoints By Rajiv Raghunath - October 30, 2023

Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.