Results For "OAA"
340 News Found
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
Rachana Lokhande joins IOAA as member of Board of Advisors
In OOH News By M4G Bureau - November 04, 2020
Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members
American starts appreciating OOH ads post lockdown
In Research By M4G Bureau - November 02, 2020
69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
IOAA expects positive outcome of steps taken to support industry
In OOH News By Bhawana Anand - June 18, 2020
The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities
OAAA President Anna Bager to join World Out of Home Organization board
In OOH News By M4G Bureau - May 08, 2020
Anna Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship
IOAA to engage more deeply with authorities for key support to tide over current crisis
In OOH News By Rajiv Raghunath - May 05, 2020
Media owners across the country urged to join IOAA in order for the OOH industry to act as one, with a unified voice
KMC to look into West Bengal Outdoor Advertising Association plea for fee & tax waivers
In OOH News By Ria Banerjee - April 28, 2020
The association is also approaching building owners with plea for non-payment of rent in the crisis period
Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia
In OOH News By M4G Bureau - April 21, 2020
OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost
