Results For "New-Year"
11 News Found
‘OOH needs to major on impact as well as measurement in 2024’
In Viewpoints By M4G Bureau - January 16, 2024
WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.
Tiger Party once again orchestrates New Year’s Eve countdown in Times Square
In Digital OOH By Rajiv Raghunath - January 03, 2024
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential
Times Square welcomes 2023 in spectacular ways
In Digital OOH By Rajiv Raghunath - January 02, 2023
Tiger Party was at the forefront as the countdown clock partner for Times Square New Year’s Eve
The story behind Times Square NYE Countdown
In Digital OOH By Rajiv Raghunath - December 23, 2021
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
71% of Indian marketers’ budgets set to increase in 2022: DCMN report
In Research By M4G Bureau - December 10, 2021
Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year
AtoZ’s NY party call-out with cab-top media
In Campaigns By Pray Jani - January 09, 2020
In association with TaxiTop Media, the event organiser was able to generate enough interest and sell 80 tickets over a span of just two weeks with just this medium
Asian Paints’ new campaign canvas: Calcutta’s art hub
In Campaigns By Ria Banerjee - April 15, 2019
Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year
Shoppers Stop’s ode to regional Indian New Years
In OOH News By Ria Banerjee - April 12, 2019
The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April
SBI Life Insurance launches programmatic DOOH campaign
In Digital OOH By M4G Bureau - January 10, 2019
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way
Samsung Gear S2 launches holiday campaign across the world
In Digital OOH By VJ Media Bureau - December 24, 2015
Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.