Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

Tiger Party, the creative digital signage solution agency renowned for orchestrating the interactive DOOH campaign and iconic annual New Year’s Eve countdown in Times Square, was once again pivotal to the Countdown ushering in Year 2024, powered by GOTIGER PRO,  the new version of company’s proprietary signage tool.

“It is our passion to produce the maximum value during this redefining era of billboards,” says Tiger Party CEO Rafale Chang. The company maintains that dealing with construction and renovation of countless LED billboards and managing hundreds of interactive campaigns, there are more and more exciting possibilities to engage audiences in inventive and compelling ways from commercial areas. “The key to effectively showcasing a brand’s creativity is to seamlessly integrate the design of the LED billboards and highly customisable interactive digital signage platform, into the characteristics of the surrounding city and architecture. Along with offline events, brands could engage with the audience in remarkably imaginative ways to capture their attention,” a Tiger Party release states.

The year 2023 witnessed incredible milestones in the DOOH industry, marked by LED display technology innovation including the grand unveiling of the $2.3 billion Sphere in Las Vegas, the $500 million redevelopment of One Time Square, and TSX Entertainment's groundbreaking 18,000-square-foot podium screen, TSX sign at 1568 Broadway. All the great works are examples that besides generating advertising revenue, digital billboards can transform commercial and corporate properties into landmarks when incorporated strategically, the LED display fits into the design of the architecture, it makes for a unique canvas for creative immersive experiences that captivates visitors and that drive the cash in. 

The Tiger Party release states that “in the ever-evolving landscape of DOOH, Times Square stands as the epicentre of innovation, driving progress through advancement in LED display hardware and software technology.” Rafale shares that digital advertising campaigns that master the art of creative content format have the most success in making headlines and going viral. He urges brands to capitalise on the influence generated by digital marketing campaigns to further its reach, engagement, and impact.