AtoZ’s NY party call-out with cab-top media

AtoZ Event Promotions rode high on cab advertising during the build-up to the new year excitement this year,  catching the attention of audiences traveling through different parts of Kolkata and garnering the desired results. The brand ran a campaign for its ‘Mad Mansion Party’ on the digital cab-top media of TaxiTop Media between during December 15 – 31 and was able to sell 80 tickets each valued at Rs. 7000.

The campaign made use of 40 cabs with cab-top media that travelled across the city to promote the party. Much of the revenues obviously came from young adults, with the cab-top media doing a good job of persuading them to attend the party. The campaign through digital cab-top screens drove ticket enquiries of over 100-120 in a short span of just two weeks.