Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

PMPML calls for bids for advertising on BRTS corridor in Pune Metropolitan area

In OOH News By M4G Bureau - December 24, 2019

Multiple media formats are available for advertising rights for a period of 5 years

Talk show highlights railway branding opportunities

In OOH News By M4G Bureau - August 13, 2019

With participation by railway officials and outside concessionaires, the talk show focused on the scope for branding, the challenges and the untapped potential of Indian Railway in transit advertising

Senco Gold and Diamonds’ new Shine On campaign to appear on OOH platform

In OOH News By Ria Banerjee - August 09, 2019

Kolkata-based jewellery brand plans for outdoor promotions in Kolkata, parts of Bengal and other cities

Xaar celebrates 20 years of Xaar 128 Inkjet Printhead

In OOH Solutions By M4G Bureau - July 19, 2019

The solution is compatible with many ink types and is positioned as the leading 17 mm piezoelectric drop-on-demand printhead

Pune BRT Shelter media has no compliance issues

In OOH News By Bhawana Anand - July 02, 2019

Pioneer Publicity had obtained the media rights through the bidding process conducted by PMPML and has met all financial and tax obligations

Pune’s BRT sites pulled down

In OOH News By M4G Bureau - July 01, 2019

The Pune Municipal Corporation has said that the Pune Mahanagar Parivahan Mahamandal Limited (PMPML) sites are unauthorised

‘Transparency, automation will drive OOH growth in Malaysia’

In OOH News By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business

Havas Media Group in tie-up with Kerala-based IMC Advertising

In OOH News By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group

Pioneer Publicity bags ad rights on PMPML bqs, buses

In OOH News By Rajiv Raghunath - December 19, 2014

The OOH firm has bagged the contract in Pune for 3 years