Senco Gold and Diamonds’ new Shine On campaign to appear on OOH platform
By Ria Banerjee - August 09, 2019
Kolkata-based jewellery brand plans for outdoor promotions in Kolkata, parts of Bengal and other cities
Kolkata-based Senco Gold and Diamonds rolls out a new campaign ‘Shine On’ unveiling a new range of men’s jewellery collection, ‘Aham’ featuring their brand ambassador and former Indian cricketer, Sourav Ganguly. The brand plans to gear up for outdoor promotions in Kolkata, parts of Bengal and other cities targeting their stores.
The OOH campaign is part of 360-degree marketing plan along with TVC where Sourav Ganguly will be playing a role of his own life- the way he outplays the rivals and silences the critics.
The brand ‘Aham’ embodies the spirit of self-confidence along with the ardent desire to succeed. The idea of this brand campaign is to reach out to those youths who have the thirst to thrive can draw inspiration from dada’s life and streamline his career towards success. The tagline ‘Shine On’ signifies the inherent encouragement to become successful. This campaign is based on the persona and the charisma of such a gentleman who is always shining brightly.
On this occasion Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, ‘Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of AHAM, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his ‘aham’ shine.”
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