Greater Chennai Corporation exploring ways to boost ad revenues

In OOH News By M4G Bureau - April 11, 2022

The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

In OOH News By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

BMTC planning for more ad revenue streams

In OOH News By M4G Bureau - August 26, 2021

Dr Reju M T, Managing Director, Bangalore Metropolitan Transport Corporation (BMTC) talks about non-fare revenue growth plan.

Prem Shankar Jha aims to double North Delhi MC ad revenues

In OOH News By Bhawana Anand - March 13, 2019

In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

SDMC places curbs on inside mall advertising

In OOH News By M4G Bureau - December 17, 2018

The civic body has notified concerned mall owners for share of media ad revenue accruals

Kolkata Metro exploring new ways to boost ad revenues

In OOH News By M4G Bureau - July 24, 2018

The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings

Punjab Govt directs ULBs to step up outdoor media tendering process

In OOH News By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options