RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

Are brands leaving the OOH buying decisions entirely to their respective procurement departments, rendering buying as a mere function of price? How must agencies create more compelling plans that engage brand marketers more deeply in the buying decisions Are media assets reduced to mere space without a sense of audience that leaves the medium highly commoditised?

Keeping in view these industry issues, Junaid Shaikh, Managing Director, RoshanSpace will be participating in a panel discussion on the theme of 'How to prevent commoditisation of OOH buying’ at the Outdoor Advertising Convention 2023. OAC 2023 will be held at the Manekshaw Centre, Delhi on July 28-29.

Junaid Shaikh has been actively leading from the front in the OOH arena. Under his hands-on leadership, RoshanSpace has grown into a boutique OOH partner to clients, offering them the most premium and aesthetically appealing locations available in the country. An unbeatable combination of grit, humility, design thinking and fearless creativity, Junaid has broad expertise in turning ideas into business with the ability to build and scale. A world traveller, Junaid brings a global perspective to the world of OOH. A sufi yoga teacher, he brings yogic principles to the world of business.

The man responsible for building Asia’s largest billboard, Bandra Focal, in the middle of the pandemic, in the brutal monsoon, while India faced its worst material shortage since Independence, Junaid walks his talk. With a legacy of 45 years behind him where his father shaped the out-of-home industry and bailed it out several times, Junaid is carrying the legacy forward. He convinced the authorities to waive off the license fees during the pandemic, a huge relief to small players, helping them to stay in business. 

RoshanSpace is also spearheading the need for accountability in OOH with metrics and automation that accelerates revenue growth. With Prodigi, India’s longest DOOH network on the Airport Road in Mumbai, Junaid is bringing a blend of art, science and tech into the OOH arena. Committed to giving brands a grand canvas to tell a compelling story, RoshanSpace aims to be a crucial part of the growth trajectory of brands that it partners with.