PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi

The attention economy is not just an economic sphere but a currency for determining customer attention. In the realm of advertising, progressively it is that target share of the attention economy that shapes campaign planning, execution and monitoring.

Rajib Basu, Partner, Risk Assurance Services, PwC India will be addressing the Outdoor Advertising Convention 2023 on the theme of 'What’s attention economy got to do with media: Direction finders for OOH’. OAC 2023 will be organised at the Manekshaw Centre, Delhi on July 28-29.

Rajib Basu leads the media and entertainment industry vertical for PwC India owning P&L responsibility for the sector. He has 25 years of post-qualification working experience with his career spanning across PwC (20 years) and KPMG.

Rajib has extensive experience in the field of Internal and management audits, enterprise risk management advisory business process improvement, developing financial accounting manuals, statutory compliance framework & standard operating procedures, risk management and Sarbanes Oxley related assignments for metal & mining, media and entertainment. He has worked on audit and advisory assignments both within India and abroad.

Prior to rejoining PwC in 2018, he was working with KPMG as the Risk Consulting Leader of the Eastern region where he was involved in managing audit and advisory work for various multinational companies. Rajib has worked 2 years in the PwC UK practice primarily in Sarbanes Oxley, Internal Audits and IT audits.

Some of his key past and present clients include Entertainment Network India Ltd, Ananda Bazar Patrika, ABP News ( erstwhile Star News), Hotstar, Zee, Dentsu, Publicis India, WPP (Sox), ArcelorMittal (CIS, Africa), Tata Steel and Group Companies, Tata Power group companies. Rajib is the subject matter expert for the assignments executed for BCCL and Group Companies.