Renowned green OOH media firm Zest Outdoor takes up Title Sponsorship of OAC 2024

Environmental sustainability is one of the planks on which the future of OOH business rests. In the coming times, OOH firms will be called upon to follow stringent sustainability norms, being a part of the larger brand advertising value-chain. Not just that. Some of the OOH firms are themselves taking steps to create and promote green solutions. Zest Outdoor is one such firm that has taken path-breaking initiatives in the realm of green solutions.

A Guinness World Record holder, Zest Outdoor, which is described as one of world's foremost climate conscious Green Out-Of-Home Solutions company, has installed 31,000 sq.ft. of top-of-the-line solar panels on its 31 solar OOH (SOOH) billboards in Mumbai, generating approximately 370 KW of green renewable energy. The green energy generated by Zest SOOH media is being supplied to Indian Railways which in turn helps prevent estimated carbon emissions of 384 metric tons that is equivalent to planting about 8,047 trees.

In a move demonstrating the company’s industry leadership, Zest Outdoor has now taken up the Title Sponsorship of the upcoming 18^th OOH Advertising Convention (OAC), to be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27, 2024.

Speaking about the firm’s brand association with OAC 2024, Rajneesh Bahl, CEO of Zest Outdoor, told Media4Growth: "We are proud to sponsor OAC because it stands as a beacon in the out-of-home industry, fostering growth and innovation. Zest Outdoor has long championed the industry's advancement, and we are excited to engage in meaningful discussions that will shape its future trajectory. Together, let's explore the new horizons of this dynamic industry."

Zest Outdoor currently operates 31 SOOH billboards in the city of Mumbai -- 17 billboards in the Western Corridor at Cuff Parade, Mahalakshmi, Carter Road, Bandra Highway, Andheri and Oshiwara and 14 billboards in the Central Corridor at Carnac Bunder Eastern Freeway, Sion-BKC Connector, SCLR, Mulund, Nahur and Thane.

The company is also making strident progress in the DOOH media space.