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OOH News

APN Outdoor assessing JCDecaux takeover offer
APN Outdoor assessing JCDecaux takeover offer

By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

Creativeland Asia wins 3 Bronze Lions for Merc campaign
Creativeland Asia wins 3 Bronze Lions for Merc campaign

By M4G Bureau - June 20, 2018

The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’

Adorn Advertising bags rights on new backlit format in Haldwani
Adorn Advertising bags rights on new backlit format in Haldwani

By M4G Bureau - June 19, 2018

The company has erected ¾ ft of backlit centre poles on the road dividers of the district

BMTC to do away with glass panel branding on buses
BMTC to do away with glass panel branding on buses

By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route

Lloyd Mathias to chair OAA 2018 Jury
Lloyd Mathias to chair OAA 2018 Jury

By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

Rajdeep Publicity bags ad rights on NDMC digital screens
Rajdeep Publicity bags ad rights on NDMC digital screens

By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations
IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

SDMC to create branding opportunities with hydroponics on flyover pillars
SDMC to create branding opportunities with hydroponics on flyover pillars

By Bhawana Anand - June 13, 2018

Hydroponics or vertical mini-gardens created on the flyover pillars by the South Delhi Municipal Corporation will be soon available for branding opportunities. The action plan is in accordance with the efforts of Ministry of Housing and Urban affairs to check air pollution

OBC casts Huda City Centre station in its corporate hues
OBC casts Huda City Centre station in its corporate hues

By Bhawana Anand - June 13, 2018

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

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