OOH News
Puma vests Havas Media with media buying and planning duties
By M4G Bureau - October 30, 2018
This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing
Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue
By M4G Bureau - October 30, 2018
The agency will work as strategic and creative partner for fashion brands from the group
EDMC floats unipole cluster allotment tender
By M4G Bureau - October 30, 2018
The contract will be allotted on monthly license fee basis in two bid system for 3 years
Dentsu Impact wins creative mandate for Mobiistar in India
By M4G Bureau - October 29, 2018
Ventured in India this May, the brand has roped agency to handle communication, strategy, advertising and branding
BBMP to check media material used on Bengaluru skywalks, BQS
By M4G Bureau - October 29, 2018
In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable
Starcom wins Nykaa’s media mandate
By M4G Bureau - October 29, 2018
The agency has been hired to unlock new consumer connections and maximise returns on media investments
Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban
By Bhawana Anand - October 26, 2018
The industry lodged its protest peacefully and vehemently against BBMP’s Outdoor Signage & Public Messaging Byelaws 2018
Ludhiana MC re-floats tender for rights on 3,700 media units
By Bhawana Anand - October 26, 2018
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
Marvel Tea engages Madison as Media AOR to drive tea brand building
By M4G Bureau - October 24, 2018
The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media
Hyundai Santro gears up for strong OOH presence
By Bhawana Anand - October 24, 2018
OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today
