OOH News
Marvel Tea engages Madison as Media AOR to drive tea brand building
By M4G Bureau - October 24, 2018
The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media
Hyundai Santro gears up for strong OOH presence
By Bhawana Anand - October 24, 2018
OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today
IOAA appoints A R Sreedhar as General Manager
By M4G Bureau - October 24, 2018
Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant
ITW Consulting to handle stadium rights for MSL T20 League
By M4G Bureau - October 23, 2018
The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships
NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues
By M4G Bureau - October 23, 2018
The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation
Is Kochi MC transforming city OOH landscape?
By Bhawana Anand - October 22, 2018
The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays
Chams bags branding rights on KURTC buses
By M4G Bureau - October 18, 2018
The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)
The Social Street appoints Navin Fernandes to head Sports Marketing
By M4G Bureau - October 17, 2018
Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities
Vodafone throws a protective ring around children at Mysuru Dasara celebrations
By M4G Bureau - October 17, 2018
All children under 14 years of age entering the Mysore Palace are being protected with Vodafone Happy Cards (RFID tags)
Netflix expands billboard ownership in West Hollywood
By M4G Bureau - October 17, 2018
The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars
