OOH News
Starcom wins Nykaa’s media mandate
By M4G Bureau - October 29, 2018
The agency has been hired to unlock new consumer connections and maximise returns on media investments
Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban
By Bhawana Anand - October 26, 2018
The industry lodged its protest peacefully and vehemently against BBMP’s Outdoor Signage & Public Messaging Byelaws 2018
Ludhiana MC re-floats tender for rights on 3,700 media units
By Bhawana Anand - October 26, 2018
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
Marvel Tea engages Madison as Media AOR to drive tea brand building
By M4G Bureau - October 24, 2018
The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media
Hyundai Santro gears up for strong OOH presence
By Bhawana Anand - October 24, 2018
OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today
IOAA appoints A R Sreedhar as General Manager
By M4G Bureau - October 24, 2018
Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant
ITW Consulting to handle stadium rights for MSL T20 League
By M4G Bureau - October 23, 2018
The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships
NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues
By M4G Bureau - October 23, 2018
The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation
Is Kochi MC transforming city OOH landscape?
By Bhawana Anand - October 22, 2018
The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays
Chams bags branding rights on KURTC buses
By M4G Bureau - October 18, 2018
The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)
