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OOH News

OOH must offer better visibility, greater coverage: Brand leaders
OOH must offer better visibility, greater coverage: Brand leaders

By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar
Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar

By Soneeta Sethi - May 12, 2015

Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy
Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy

By Soneeta Sethi - May 12, 2015

Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference

DDB MudraMax gets a new leadership structure
DDB MudraMax gets a new leadership structure

By VJ Media Bureau - May 11, 2015

As part of the realignment exercise, the new leaders at DDB MudraMax include Sathyamurthy Namakkal, Aneil Deepak and Sameer Mehta.

Signpost India to construct designer bqs in Bengaluru
Signpost India to construct designer bqs in Bengaluru

By VJ Media Bureau - May 11, 2015

The OOH is investing in the project against the projected revenue generated through advertising rights to sustain and handle the bus queue shelter advertising in Bengaluru

OOH leaders draw up growth agenda for TN OOH business
OOH leaders draw up growth agenda for TN OOH business

By VJ Media Bureau - May 11, 2015

Delegates at the Tamil Nadu Talks OOH! Conference participated in group discussions to come up with recommendations to'Re-Energise Tamil Nadu OOH Industry Growth Engine'

Make PPP projects more industry-friendly: OOH leaders
Make PPP projects more industry-friendly: OOH leaders

By VJ Media Bureau - May 11, 2015

During a session themed'Can PPP Projects Give OOH Industry a Bigger Footprint Across The State & Improved Profitability', industry leaders of Chennai & ROTN deliberated upon how OOH firms in the region can play a more meaningful role in PPP projects, especially in the infrastructure space

Promote transit media in a big way: Atul Shrivastava
Promote transit media in a big way: Atul Shrivastava

By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

Foray into new areas to grow TN OOH business: Ranadeb Paul
Foray into new areas to grow TN OOH business: Ranadeb Paul

By Soneeta Sethi - May 11, 2015

Infrastructure projects, digital media can provide the growth impetus, said Paul while addressing the session'Are there new & emerging OOH opportunities in Chennai and rest of Tamil Nadu'

Tamil Nadu Talks OOH! Conference today
Tamil Nadu Talks OOH! Conference today

By VJ Media Bureau - May 08, 2015

Media owners, agency heads and brand marketers to deliberate upon the critical industry growth drivers in the region

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