OOH News
Sai Advertisers sees good ad prospects on IT corridor short-loop routes
By Ria Banerjee - March 13, 2019
Real estate brands in particular would be the major advertising category
Prem Shankar Jha aims to double North Delhi MC ad revenues
By Bhawana Anand - March 13, 2019
In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats
Ranjeev Vij joins Ogilvy Delhi as Managing Partner
By M4G Bureau - March 12, 2019
He will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia
KRSTC invites bids for ad rights on 15 Volvo city buses
By Ria Banerjee - March 12, 2019
The contract will be awarded for a period of 3 years
Stationary brand Youva launches 360 degree marketing campaign
By M4G Bureau - March 11, 2019
Starting with TVC, the brand has planned various multi-channel marketing and promotional activities
With metrics, transit media can deliver big
By M4G Bureau - March 11, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
EC sets down OOH display norms for political campaigns
By Bhawana Anand - March 11, 2019
The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays
Karnataka HC calls for new ad bylaws to be enforced expeditiously
By Ria Banerjee - March 11, 2019
Approval being delayed by the issue of GST on ad tax
Signpost India rolls out bicycle sharing project to help underprivileged women
By M4G Bureau - March 08, 2019
The bicycle sharing project helps women of Thane socially and economically
Havas Media makes new appointments as part of enhanced media strategy
By M4G Bureau - March 08, 2019
The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights
