Money4Drive bags new contract for auto-advertisement
By M4G Bureau - February 25, 2020
With one lakh auto rickshaws, the transit company has created a monopoly in auto branding in MP
Money4Drive, a transit media owning firm bags another exclusive branding right for auto-rickshaws in various cities of Madhya Pradesh such as Indore, Bhopal, Ujjain and etc. There are close to 1 lakh autorickshaws in the contract awarded by MP Auto Mahasangh for the duration 2 years. With this contract, the firm has got complete sole contract for advertising on autos in the state.
The company, started operations a few weeks ago, is already getting a positive response from the market. Various FMCG and Online food delivery brands are finding this as an economical and quick medium to create visibility in the market.
Prior to this, the company had won advertising rights on 82 Atal Indore City Transport Services buses, in partnership with Proactive In & Out Advertising.