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Home » OOH News » Outdoor Advertising Awards (OAA) contest is open for entries; media owner awards re-introduced

Outdoor Advertising Awards (OAA) contest is open for entries; media owner awards re-introduced

By M4G Bureau - February 24, 2020

Entries to be submitted online, latest by May 5, 2020; a separate sub-category for OTT also introduced

The 16th annual Outdoor Advertising Awards (OAA) contest is now open for entries. Like every year, the terms governing the OAA contest have been revised to ensure the works are adjudicated in keeping with the new developments in the OOH industry. The terms are also revisited with the express purpose of raising the benchmark standards for the contest in different awards categories.

The media owner awards have been re-introduced in the OAA contest this year, but with a difference. Until 2018, the Media Owners’ Special Category awards were in two categories – National and Zonal (with 4 separate awards for 4 zones). This awards category was discontinued in 2019. OAA 2020 is introducing the Media Owner Excellence Awards, whereby awards will be given for the following sub-categories:

‘A snapshot of winners of OAA 2019 Awards’. Traditional Formats – covering hoardings / billboards, foot overbridge media, gantries, etc.

. Transit Media– viz., airport media, airline branding, metro rail media (station & trains), railway media (trains / stations), bus transport media (buses / stations), cab media, auto-rickshaw branding, any other transit vehicle/network

. Street Furniture – bus shelter media, street benches’ media, media on public utilities, etc.

. Digital OOH Media – such as, interactive / non – interactive screens, LED screens, projection systems, etc

Commenting on the re-introduction of media owner awards, Vasant Jante, Managing Director, VJ Media Works, said, “Media owning firms are pivotal to the OOH business, and it is vital to recognise their pursuit of excellence. As transit media growth has consistently outperformed the overall OOH business growth in the past few years, we thought it was prudent to introduce a separate award for transit media ownership. Likewise, we have introduced an award for DOOH media as we see new formats and innovations coming up in this space. Also, street furniture has been hived off as a separate award category, as its dynamics are different from those of traditional formats.”

The other major change in the awards categories is the introduction of ‘OTT (Over-The-Top) Media Services’ in the Brand Categories. Over last 2-3 years, OTT brand spends on OOH had increased quite significantly, so this sub-category has been carved out of the ‘Media & Entertainment’ sub-category.

The OAA 2020 contest if open for entries pertaining to OOH works executed in the period April 1, 2019 – March 31, 2020. All entries are to be submitted online, latest by May 5, 2020.

The OAA 2020 will be adjudicated by an eminent Jury comprising top brand marketers with deep knowledge of the OOH business and leading creative directors. And like the earlier OAA editions, EY will continue to be the tabulation partner for the award contest.

Details regarding the awards categories and accompanying terms & conditions are available on: http://www.oacasia.org/awards/

The awards to the winners of the OAA 2020 contest will be given away at a glittering function on July 25 evening at the Hotel Sahara Star, Mumbai, after the conclusion of the Outdoor Advertising Convention (OAC) 2020 at the same venue.

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