M4G OOH Quizathon to be conducted live on Media4Growth on November 24

The first-of-its-kind M4G OOH Quizathon, an online open OOH quiz contest, will be conducted live on Media4Growth this week, on November 24. The open online quiz, drawing inspiration from the annual OOH Quintessential OOH Quiz contest organised at the Out of Home Advertising Convention (OAC) (formerly Outdoor Advertising Convention), will engage participants from all OOH stakeholder groups – brands, specialist agencies, OOH media owning firms, adtech and OOH solutions providers, consultants, and OOH enthusiasts.

As reported earlier, eminent brand marketer Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India will be the Quizmaster, conducting the live contest.

The M4G OOH Quizathon, envisaged as a monthly contest, is presented by leading OOH firm MSMA. The participants upon registering for the contest using the online link will receive an access link to the contest that will get activated on the day of contest, scheduled at 4PM.

In all 15 questions will be asked by the quizmaster and participants recording the two highest scores will get to receive cash prizes of Rs 20,000 and Rs 15,000, respectively.

The quiz scores will be tabulated real-time, and the results will be announced on the Media4Growth portal.