Media4Growth launches 1st online live OOH Quiz, show to be conducted by brand marketer Arakaprava Ray on Nov 24, 2023
By M4G Bureau - November 02, 2023
Leading mall media owning firm MSMA takes up the sponsorship of the pioneering M4G OOH Quiz
In what will be a first-of-its-kind OOH event in India, Media4Growth is launching a monthly online live OOH Quiz contest titled ‘M4G OOH Quiz’. The inaugural edition of the contest, to go live on November 24, 2023 on the Media4Growth website, will be conducted by eminent brand marketer Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India.
Also, leading mall advertising agency Mittle Sons Media Associates (MSMA) has taken up the sponsorship of the M4G OOH Quiz. Sharing his thoughts on this brand association, Anup Mittle, Founder, MSMA told Media4Growth, “We appreciate the initiative taken by Media4Growth to create multi-stakeholder engagements beyond just business transactions, and to build widescale awareness of OOH business. MSMA is happy to throw our weight behind this pioneering initiative.”
The Quizmaster Arkaprava Ray, also known as Arko, is very well known in the OOH circles and has been a member of the Outdoor Advertising Awards (OAA) Jury. Arko is a marketing professional and an innovator who has worked globally and across markets in India handling key marketing projects for HSBC. He currently heads the Marketing Strategy for HSBC in India and leads a team of senior marketers who provide innovative and disruptive solutions to complex business problems.
Arko is well known for creating popular IPs like HSBC StarStruck, GoGreen Cyclothon, HSBC Golf League, etc. Prior to joining HSBC in 2010, he worked with companies like Aviva and Reliance. He is a footballer and a fitness enthusiast. His other interests include adventure sports and observing people closely.
As the Quizmaster, Arko will be asking 15 questions on the show. The participants, who are required to register on the Media4Growth website in advance for the contest, shall answer the questions on the M4G live page. The responses from each participant will be tabulated real-time.
Participants recording the top two highest scores will win cash prizes. The details will be announced once the registration for the contest is open.
Watch this space for more updates on the M4G OOH Quiz Season 1