Friday, May 29, 2020

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Specialist agencies gearing up to tackle new business challenges across India markets

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

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‘Absolute simplicity, absolute minimalism, absolute honesty’

One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager

OOH NEWS

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

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Embrace your inner underdog!

Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin

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Gulab Patil

Founder & CEO, Lemma

Bindu Balakrishnan

Country Head India-DCMN

MAGAZINE

OUTDOOR ASIA

May 2020

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