OOH delivers in myriad ways, says Sagnik Ghosh

OOH delivers in myriad ways, says Sagnik Ghosh

Speaking on the theme ‘How OOH works for my brand – a case study of Axis Bank’ on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank’s branding and communication strategy.

Maruti unveils Nexa showroom range for its premium products

Maruti unveils Nexa showroom range for its premium products

Maruti is targeting 100 showrooms of NEXA over the next 6-8 months, with facilities like new team of trained relationship managers, loyalty reward system called MyNexa, digital-enabled customer care and new showroom design experience.

Furlenco furnishes its brand identity in the outdoor

Furlenco furnishes its brand identity in the outdoor

IKON has executed the campaign in Bengaluru

Tiny Owl hoots its presence in the outdoor

Tiny Owl hoots its presence in the outdoor

Tiny Owl ventures outdoors with Laqshya Media group to reach out to the food lovers on the go