Friday, May 29, 2020

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Specialist agencies gearing up to tackle new business challenges across India markets

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

DIGITAL OOH

WooHoo Screens gears up to resume operations

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

OOH NEWS

‘Brands are needing to appeal to the emotional side of consumer behaviour’

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

VIEWPOINTS

Embrace your inner underdog!

Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin

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Gulab Patil

Founder & CEO, Lemma

Bindu Balakrishnan

Country Head India-DCMN

MAGAZINE

OUTDOOR ASIA

May 2020

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