Tuesday, August 04, 2020

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Gallery

‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

RESEARCH

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

OOH NEWS

Real Estate sector improves OOH condition of Mumbai metropolitan region

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

VIEWPOINTS

Hoichoi leverages right time to be on OOH

Vishnu Mohta, Co-founder and Director, Hoichoi unfolds the significance of outdoor medium to resume work under Unlock Phase 1.

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Ashish Bhasin,

CEO, APAC and Chairman, India- Dentsu Aegis Network

Raj Kamble

Founder and Chief Creative Officer, Famous Innovations

MAGAZINE

OUTDOOR ASIA

July 2020

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