NDMC shared that it will soon introduce Outdoor Cluster Policy, according to which 15 clusters will be let out to 15 media owners for conducting business through all possible outdoor formats and sites under those clusters.
Michelle Adams, Founder of Marketing Brainology, will present her topic “Against all odds - Trend busting Shopper Marketing Strategies” at the tenth edition of In-Store Asia 2016, to be held on August 4- 6, 2016 at Pragati Maidan, New Delhi.
The brand’s outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq. ft. of outdoor space for the campaign.
The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light box. Executed by JCDecaux, the campaign duration is for 12 months.