Thursday, January 18, 2018

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DIGITAL OOH

ISLE 2018 to showcase cutting-edge LED displays, lighting

Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE

OOH NEWS

Asian Paints planning onground activities

With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations

CAMPAIGNS

Vodafone paints the town red during Uttarayan

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

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Anup Mittle

Partner, Mittle Sons Media Associates

Aarti Iyer

Marketing Head, Unibic Cookies

MAGAZINE

OUTDOOR ASIA

January 2018

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