Results For "Media4Growth"
10 News Found
Reusing flex for a noble cause: ‘Clothing Man’ shows how
In OOH News By Bhawana Anand - November 06, 2019
In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.
‘Industry, advertisers must adopt more sustainable measures’
In Viewpoints By Rajiv Raghunath - May 27, 2019
Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins
Transit media is integral to OOH plans
In OOH News By M4G Bureau - March 06, 2019
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’
#UndoTheDamage says Vital Strategies this World No Tobacco Day
In Gallery By M4G Bureau - June 01, 2018
Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
Vital Strategies launches interactive campaign this World No Tobacco Day
In Campaigns By M4G Bureau - June 01, 2018
The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
Registration open for Indian delegates to FEPE Congress in Sorrento, Italy
In OOH News By M4G Bureau - February 13, 2018
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during June 6-8, 2018
'We are expecting more tax revenues from hoardings'
In Viewpoints By Amaan Kazmi - December 19, 2017
In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts: