Digital OOH
Times Square welcomes 2023 in spectacular ways
By Rajiv Raghunath - January 02, 2023
Tiger Party was at the forefront as the countdown clock partner for Times Square New Year’s Eve
Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project
By M4G Bureau - December 21, 2022
The impactful campaign ran on the entire Times OOH network of 118 DOOH billboards
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
By M4G Bureau - December 20, 2022
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances
By M4G Bureau - December 16, 2022
Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
By M4G Bureau - December 16, 2022
Affinity will be the key for 2023: Tiger Party CEO Rafale Chang
AirAsia goes full throttle with pDOOH to power mega sale take-off
By M4G Bureau - December 06, 2022
A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.
Clear Channel Singapore expands pOOH offering with Broadsign SSP
By M4G Bureau - December 01, 2022
OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.
Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360
By Rajiv Raghunath - November 29, 2022
The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP
Jupiter Meta is now Metaverse-as-a-service (MaaS)
By M4G Bureau - November 23, 2022
The MaaS startup is actively helping businesses transition into the digital reality segment by building a Web3.0 economy
‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’
Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
