Wednesday, December 11, 2019

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Digital OOH

Broadsign partners Lemma to expand programmatic DOOH offering in APAC
Broadsign partners Lemma to expand programmatic DOOH offering in APAC

By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan
LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan

By M4G Bureau - December 09, 2019

Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market

Broadsign, Adform streamline global programmatic omnichannel media buys
Broadsign, Adform streamline global programmatic omnichannel media buys

By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

No Time To Die’ lights up Piccadilly
No Time To Die’ lights up Piccadilly

By Rajiv Raghunath - December 05, 2019

This is the first time a trailer for any film has been launched on the Piccadilly Lights

Time Monitoring introduces mapping, planning tool covering 43 markets
Time Monitoring introduces mapping, planning tool covering 43 markets

By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

Armour Display Systems joins DPAA’s global membership roster
Armour Display Systems joins DPAA’s global membership roster

By M4G Bureau - November 26, 2019

DPAA has created a community environment in which members drive and promote their digital capabilities

Ocean strengthens Scandinavian presence with AdCityMedia offer
Ocean strengthens Scandinavian presence with AdCityMedia offer

By Rajiv Raghunath - November 22, 2019

The combination of AdCityMedia and Visual Art enhances Ocean Outdoor’s presence in Sweden, Denmark and Finland and sees Ocean enter the Norwegian OOH market through ACM’s established portfolio of assets

Leafberry expands media portfolio with digital screens
Leafberry expands media portfolio with digital screens

By Bhawana Anand - November 21, 2019

The Ludhiana based company has plans to install 10 screens in the 1st phase; two are operational currently

Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal
Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal

By Bhawana Anand - November 20, 2019

The company had experimented with a few DOOH screens during the Diwali festival

M&E sector share of GDP must increase to 2%: Sudhanshu Vats
M&E sector share of GDP must increase to 2%: Sudhanshu Vats

By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

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