Thursday, January 18, 2018

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Digital OOH

ISLE 2018 to showcase cutting-edge LED displays, lighting
ISLE 2018 to showcase cutting-edge LED displays, lighting

By M4G Bureau - January 18, 2018

Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE

SDMC to float tender for LED screens in market areas soon
SDMC to float tender for LED screens in market areas soon

By M4G Bureau - January 17, 2018

The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation

TV-size digital billboards straddle San Francisco streets
TV-size digital billboards straddle San Francisco streets

By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.

Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media
Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media

By M4G Bureau - January 11, 2018

Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi

Vyoma Media augments bus info display units at 11 BMTC bus stations
Vyoma Media augments bus info display units at 11 BMTC bus stations

By M4G Bureau - January 10, 2018

Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11 major bus stations in the city of Bengaluru

UK’s MediaCom pushes ahead with programmatic buying tool
UK’s MediaCom pushes ahead with programmatic buying tool

By M4G Bureau - January 10, 2018

MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour

Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations
Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations

By Bhawana Anand - January 09, 2018

The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station

Network Media Solutions counts on cohesive civic policies for DOOH expansion
Network Media Solutions counts on cohesive civic policies for DOOH expansion

By Amaan Kazmi - January 03, 2018

With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth

Burger King banks on DOOH in London to drive footfalls
Burger King banks on DOOH in London to drive footfalls

By M4G Bureau - January 02, 2018

With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption

Federal Bank installs large DOOH format at corporate office
Federal Bank installs large DOOH format at corporate office

By Bhawana Anand - December 26, 2017

The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company

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