Monday, July 16, 2018

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Digital OOH

Ocean invites agencies to create something OOHmazing
Ocean invites agencies to create something OOHmazing

By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK

Samsung creates digital OOH landmark in Lima, Peru
Samsung creates digital OOH landmark in Lima, Peru

By M4G Bureau - July 10, 2018

The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions

Adidas engages football maniacs through interactive DOOH
Adidas engages football maniacs through interactive DOOH

By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

WCRS & Sky Ocean Rescue reveal biggest threat to seas
WCRS & Sky Ocean Rescue reveal biggest threat to seas

By Rajiv Raghunath - July 04, 2018

WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3

UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland
UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland

By M4G Bureau - July 02, 2018

Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects

Ocean to beam Wimbledon Finals matches live on its new full motion screen in Westfield Square
Ocean to beam Wimbledon Finals matches live on its new full motion screen in Westfield Square

By Rajiv Raghunath - June 28, 2018

Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club (AELTC) which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio.

Dulux invites London & Amsterdam to connect through colour
Dulux invites London & Amsterdam to connect through colour

By M4G Bureau - June 22, 2018

MullenLowe London campaign links the two cities live using Ocean Outdoor tech

Global Sports Commerce acquires Belgian firm BrightBoard
Global Sports Commerce acquires Belgian firm BrightBoard

By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

HERE advances location data science for ad ecosystem
HERE advances location data science for ad ecosystem

By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

Futek  adorns Ambience Mall Vasant Kunj with high-end screens
Futek adorns Ambience Mall Vasant Kunj with high-end screens

By Bhawana Anand - June 18, 2018

The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others

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