Saturday, January 19, 2019

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Digital OOH

Futek Digital installs LED screens at South Delhi market
Futek Digital installs LED screens at South Delhi market

By Bhawana Anand - January 18, 2019

The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market

Ocean to develop digital screens in UK’s Southampton
Ocean to develop digital screens in UK’s Southampton

By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

Outreach Advertising bags media right for Guwahati Railway Station LED Screen
Outreach Advertising bags media right for Guwahati Railway Station LED Screen

By M4G Bureau - January 14, 2019

The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day

Kolkata Municipal launches Tathya Sandhani app for outdoor advertising
Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

By M4G Bureau - January 14, 2019

The app supports data on legal sites and identification of media

SBI Life Insurance launches programmatic DOOH campaign
SBI Life Insurance launches programmatic DOOH campaign

By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns
US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Samsung installs LED signage at new Istanbul airport
Samsung installs LED signage at new Istanbul airport

By M4G Bureau - December 19, 2018

The new Turkish airport, which was recently opened, is set to become the world’s largest one

Vyoma Media wins DOOH mandate for TVS XL100
Vyoma Media wins DOOH mandate for TVS XL100

By M4G Bureau - December 18, 2018

The campaign will be launched across Karnataka, Bihar and Uttar Pradesh

Nissan brings virtual cricket to Kolkata ahead of World Cup 2019
Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

By Ria Banerjee - December 17, 2018

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

‘Samsung Within’ stories go big on digital  OOH
‘Samsung Within’ stories go big on digital OOH

By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

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