Saturday, November 18, 2017

Advertisement

Digital OOH

New Daktronics Media Kit offers unlimited customizable messaging options
New Daktronics Media Kit offers unlimited customizable messaging options

By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

BroadSign International powers Qatar-based ELAN Media’s DOOH network
BroadSign International powers Qatar-based ELAN Media’s DOOH network

By M4G Bureau - November 11, 2017

ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall

McDonald’s whips up data-driven campaign in UK
McDonald’s whips up data-driven campaign in UK

By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop

Google boards Exterion Media digital bus to promote Pixel 2
Google boards Exterion Media digital bus to promote Pixel 2

By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station
Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

Iconic feature-rich Piccadilly Lights glowing bright
Iconic feature-rich Piccadilly Lights glowing bright

By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors

Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong
Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong

By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

Chanel checks into Munich Airport to promote new fragrance
Chanel checks into Munich Airport to promote new fragrance

By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

Havas Group introduces programmatic trading platform Adcity Solution
Havas Group introduces programmatic trading platform Adcity Solution

By M4G Bureau - October 22, 2017

Havas Group introduces programmatic trading platform Adcity Solution

Audi drives contextual advertising on DOOH in UK
Audi drives contextual advertising on DOOH in UK

By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription