Friday, September 22, 2017

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Digital OOH

Data will lend compelling dimensions to DOOH, says expert
Data will lend compelling dimensions to DOOH, says expert

By M4G Bureau - September 20, 2017

Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix

LG showcases OLED Video Wall at 2017 CEDIA trade show
LG showcases OLED Video Wall at 2017 CEDIA trade show

By M4G Bureau - September 15, 2017

LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.

Ayuda implements deep integration with Hivestack
Ayuda implements deep integration with Hivestack

By M4G Bureau - September 15, 2017

Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

Transactional data powers Mondelez’s new campaign in Australia
Transactional data powers Mondelez’s new campaign in Australia

By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH
Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters

UK’s DOOH revenue grows 30% in Q2 2017
UK’s DOOH revenue grows 30% in Q2 2017

By M4G Bureau - August 27, 2017

The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH

Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram
Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram

By M4G Bureau - August 26, 2017

The DOOH player plans to put up such media at several other consumer destinations

Australia’s oOh!media delivers double digit revenue powered by digital assets
Australia’s oOh!media delivers double digit revenue powered by digital assets

By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

Installation of new Picadilly Lights curved LED display media complete
Installation of new Picadilly Lights curved LED display media complete

By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

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Outdoor-Asia

“Should OOH industry frame its own advertising standards?’

  Yes
  No
  Can't Say
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