Friday, September 21, 2018

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Digital OOH

Australian fleet firm P2P investing in digital cab advertising
Australian fleet firm P2P investing in digital cab advertising

By M4G Bureau - September 18, 2018

The company expects advertising to account for 25-30% of total revenues in a few years

Victoria Beckham debuts on Piccadilly Lights
Victoria Beckham debuts on Piccadilly Lights

By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

Samsung celebrates QLED 8K launch with eye-catching Digital Campaign
Samsung celebrates QLED 8K launch with eye-catching Digital Campaign

By M4G Bureau - September 07, 2018

This new technology TV has been placed at important locations to demonstrate the picture quality

Ocean invites entries for annual digital creative contest
Ocean invites entries for annual digital creative contest

By Rajiv Raghunath - September 06, 2018

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

Blockchain-based platform for car advertising
Blockchain-based platform for car advertising

By M4G Bureau - August 20, 2018

Elo.network, launched in the Middle East, has been created to enable any car owner to post advertisements on their car

Signpost India installs Digital Panels offering advertisement & much more
Signpost India installs Digital Panels offering advertisement & much more

By M4G Bureau - August 16, 2018

In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors

Samsung Galaxy Note9 dazzles on OOH
Samsung Galaxy Note9 dazzles on OOH

By M4G Bureau - August 14, 2018

New York, London & Moscow iconic digital OOH sites display the newly launched smart phone from Samsung in high-traffic areas

Vivo strikes a chord with young audiences on TagTalk network
Vivo strikes a chord with young audiences on TagTalk network

By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Native content will make OOH more engaging: Brendon Cook
Native content will make OOH more engaging: Brendon Cook

By M4G Bureau - August 01, 2018

Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.

US startup AdQuick further progress of programmatic buying
US startup AdQuick further progress of programmatic buying

By M4G Bureau - July 20, 2018

AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns

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