Digital OOH
Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus
By M4G Bureau - April 30, 2024
From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology
Aditya Birla Health Insurance collaborates with Platinum Outdoor to launch anamorphic & CGI led OOH campaign
By Sakshi Sanghavi - April 29, 2024
Vikrant Massey is the face of this campaign
Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption
By M4G Bureau - April 23, 2024
The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme
Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024
By M4G Bureau - April 18, 2024
2,035 Ocean screens showing Olympics related content across Europe
Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection
By M4G Bureau - April 05, 2024
Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality
Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns
By M4G Bureau - March 28, 2024
“We’re constantly pushing our brand and technology forward,” says Michael Provenzano, CEO, Vistar
Ocean Outdoor aligns Digital Creative Competition across Europe
By Rajiv Raghunath - March 26, 2024
One brand will win the inaugural Grand Prix
UK OOH icons power down for Earth Hour
By Rajiv Raghunath - March 26, 2024
The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB
By M4G Bureau - March 05, 2024
UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK
