Saturday, May 26, 2018

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Digital OOH

Vodafone celebrates cricket fandom on digital screen
Vodafone celebrates cricket fandom on digital screen

By M4G Bureau - May 23, 2018

The spectators who came to experience the match were clicked and the GIF went up on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding

London’s two biggest advertising screens join the Royal Wedding celebrations
London’s two biggest advertising screens join the Royal Wedding celebrations

By M4G Bureau - May 18, 2018

A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London

Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh
Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh

By M4G Bureau - May 18, 2018

Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day

Australia’s CDM signs up Media Planet for TaxiLive
Australia’s CDM signs up Media Planet for TaxiLive

By M4G Bureau - May 16, 2018

Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis

Noida Authority weighing the options to promote DOOH media
Noida Authority weighing the options to promote DOOH media

By Bhawana Anand - May 15, 2018

The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms

AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues

By M4G Bureau - May 03, 2018

Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated

In-flight Wi-Fi OOH opportunities like to face turbulence initially
In-flight Wi-Fi OOH opportunities like to face turbulence initially

By Bhawana Anand - May 03, 2018

Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon

Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising

By M4G Bureau - May 02, 2018

New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning

SDMC likely to permit digital screens on mall facade
SDMC likely to permit digital screens on mall facade

By Bhawana Anand - May 02, 2018

The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house

Digikore launches two new LED products in India
Digikore launches two new LED products in India

By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

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