Tuesday, January 21, 2020

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Digital OOH

Taxitop rolls out attractive offers to get engage masses
Taxitop rolls out attractive offers to get engage masses

By M4G Bureau - January 17, 2020

In 10 days, the media owning firm has been able to get 35 responses from the audience

BackLite Media in exclusive 5-yr pact with Novo Cinemas
BackLite Media in exclusive 5-yr pact with Novo Cinemas

By M4G Bureau - January 14, 2020

BackLite Media to supply on-screen advertising and branding for customers across the GCC

Enkon OOH launches pDOOH network in metro cities
Enkon OOH launches pDOOH network in metro cities

By Ria Banerjee - January 13, 2020

Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata

Nexyite installs interactive DOOH media at Visakhapatnam Rly Station
Nexyite installs interactive DOOH media at Visakhapatnam Rly Station

By Bhawana Anand - January 07, 2020

HII system is a combination of smart digital kiosk and digital signage vertically mounted 50-inch display for displaying social awareness, public awareness as well as commercial advertisements

Locad strengthens pDOOH in West Bengal market
Locad strengthens pDOOH in West Bengal market

By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

DOOH Journey 2.0
DOOH Journey 2.0

By M4G Bureau - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

India Economic Conclave 2019 gets bigger stage with Giant LED Video-walls at airports
India Economic Conclave 2019 gets bigger stage with Giant LED Video-walls at airports

By M4G Bureau - December 26, 2019

Hosts on-ground promotions at 4 Premium Lounges across Delhi, Mumbai, Bangalore and Ahmedabad Airports

Moustache Jeans creates wide presence with audience as centre of  attraction
Moustache Jeans creates wide presence with audience as centre of attraction

By Ria Banerjee - December 19, 2019

Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN

Philips taps DOOH capabilities for real-time updates on outdoors
Philips taps DOOH capabilities for real-time updates on outdoors

By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

Andreal weaves AR/VR into OOH
Andreal weaves AR/VR into OOH

By Pray Jani - December 16, 2019

Short campaign turnaround time is a major challenge, explains Rishika Kajaria, CEO, Andreal

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