Thursday, March 21, 2019

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Digital OOH

UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day
UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day

By M4G Bureau - March 18, 2019

The ad ran on Ocean’s full motion Loop network in Manchester

Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports
Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports

By M4G Bureau - March 13, 2019

An interactive kiosk was crafted to give the TG Try and Buy’ option through virtual experience

Broadsign, Starlite Media team up to transform retail centre advertising
Broadsign, Starlite Media team up to transform retail centre advertising

By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe
UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

Moving Walls integrates Lifesight data to strengthen offline media attribution platform
Moving Walls integrates Lifesight data to strengthen offline media attribution platform

By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport
Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh

Backlite Media, Meraas extend advertising partnership to 4 Dubai OOH destinations
Backlite Media, Meraas extend advertising partnership to 4 Dubai OOH destinations

By M4G Bureau - February 18, 2019

Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been bringing to Meraas’ destinations for three years

Vivo adds V-Day flavour to V15 Pro launch
Vivo adds V-Day flavour to V15 Pro launch

By M4G Bureau - February 18, 2019

The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples

JCDecaux’s APN Outdoor unveils digital supersite on Perth motorway
JCDecaux’s APN Outdoor unveils digital supersite on Perth motorway

By M4G Bureau - February 13, 2019

The digital site measuring 12.66 x 3.35 metres is 3-lane traffic facing

SDMC to float digital screens tender soon
SDMC to float digital screens tender soon

By M4G Bureau - February 11, 2019

Bids will be invited for putting up digital screens on unipoles

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