Ireo builds a clutter breaking campaign
By Bhawana Anand - September 27, 2013
Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.
FOX Traveler strikes a new chord...
By Bhawana Anand - September 23, 2013
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi
Ooh the chemistry: ITC'Engages' with couples in new campaign
By VJ Media Bureau - August 14, 2013
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.