Campaigns
SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’
By Ria Banerjee - November 07, 2017
Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.
Hotstar finds ‘Billions’ of ways to engage OOH audience
By M4G Bureau - November 07, 2017
Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives
Campus Shoes takes big strides on Delhi OOH landscape
By M4G Bureau - November 03, 2017
Targeting the youth audience, two different creatives have been used to connect with male and female audiences.
Netflix goes outdoor with ‘Stranger Things’
By Amaan Kazmi - November 02, 2017
Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American horror web series
OPPO burns bright at Sunburn in Kolkata
By Ria Banerjee - November 01, 2017
Giant inflatables of brand mascot Ollies, selfie booths caught the imagination of audiences
Philips, Aryan E-Soft showcase outdoor lighting solutions
By M4G Bureau - November 01, 2017
The outdoor innovation was executed in Delhi market during Diwali
Bunge marks huge brand presence with installations in WB
By Ria Banerjee - October 31, 2017
Octave executed the installation of a 30 feet 3D Dalda mustard oil bottle cutout along with BTL activity
ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns
By M4G Bureau - October 30, 2017
ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India
‘Beanz Meanz Heinz’ branded double-decker wows London
By Rajiv Raghunath - October 28, 2017
The moving billboard, so to say, also served as a strong consumer engagement avenue
‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing
By M4G Bureau - October 27, 2017
Active Media Innovations ideated and executed the campaign in Mumbai
