Bunge marks huge brand presence with installations in WB
By Ria Banerjee - October 31, 2017
Octave executed the installation of a 30 feet 3D Dalda mustard oil bottle cutout along with BTL activity
Bunge India undertook extensive branding at the venue of the popular Jagatdhatri Puja in Chandan Nagar of West Bengal. Octave, which planned and executed the branding on behalf of Bunge India, created 3D cutouts of Dalda Kachhi Ghani Mustard Oil bottle. The agency created Dalda cooking oil kiosks, banners, glow sign boards, OOH boards, light boxes on poles, pillar branding, LED screen branding, 10 ft 2D cut outs, LED lit cut-outs, live kitchen kiosk, safety kiosk, among others.
On-the-spot discount coupons were distributed. Selfie stands with cut-outs of Bahubali characters were the other attractions. Raja Banerjee, Manager - Business Development and Production, Octave who conceptualised and executed the promotion, said: “The response from the visitors as a result of the OOH campaign was overwhelming. Some 55,000 Dalda cooking oil bottles were sold within five days and word-of-the-mouth communication has reached Dalda’s potential customers in the adjoining towns and districts of North 24 Parganas like Naihati, Halisahar etc along with the visitors of Kolkata besides the entire Hoogly district of Bengal. Since Dalda stands for delicious food prepared with the health and nutrition aspects safeguarded, the brand is highly popular with homemakers.”
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