Philips, Aryan E-Soft showcase outdoor lighting solutions

Philips Lighting chose the occasion of Diwali, the festival of lights, to showcase its own lighting solutions in the outdoor. The brand worked with Aryan E-Soft to turn the spotlight on Dynamic Glow Signage that is far superior to the back-lit Flex and regular motorised technology. The innovation was executed in Delhi.

“The Philips outdoor cut-out Innovation looked stunning and the dynamic signage gave onlookers a view of the video playing the entire ad. Too often the word “Innovation” is used in relation to something ordinary that has been put into a new wrapper or expressed in a different way. As a technology solution agency, if we aren’t offering our partner clients/agencies true “innovation” or ideas that will build their businesses, we’re in big trouble. As an industry, surely we should move with the times and innovate more to meet the needs of people’s lives today.,“ said an Aryan E-Soft spokesperson.