Uber appoints MediaCom as global media agency of record

By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

butterscotchmango in strategic alliance with mar-tech platform

By M4G Bureau - October 07, 2020

The partnership brings together deep skills in business and technology strategy, product ideation, technology development and deployment to help support clients through successful transformations

Epson introduces new experiential digital signage projector range

By M4G Bureau - October 07, 2020

The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays

DPAA begins registrations for global Video Everywhere Summit

By M4G Bureau - October 06, 2020

The association provides a special complementary registration code to Indian attendees

TagTalk launches SaaS-based subscription model to digitise restaurant communication and sales

By M4G Bureau - October 06, 2020

This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way

Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC

By M4G Bureau - October 05, 2020

Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016

Chennai media owners believe to receive 50% license fee waive off for 6 months from CMRL

By M4G Bureau - October 05, 2020

The concessionaires handling advertising rights haven’t receive any official document from the authority

Samsung launches outdoor display solutions for easy operations’ restart

By M4G Bureau - October 05, 2020

Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

By M4G Bureau - October 01, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

Sony AATH launches extensive OOH campaign for ‘Baalveer’

By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

Ministry of Home Affairs permits cinema halls to restart operations

By M4G Bureau - October 01, 2020

Although the central government has allowed, the Maharashtra government has prohibited cinema halls under the extended lockdown until October 31

Madison Media wins Media AOR for RSH Global Private Limited

By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

The Advertising Club re-elects Partho Dasgupta as President for 2020-21

By M4G Bureau - September 30, 2020

The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed

OPPO host a variety of on-ground activations at Roland-Garros 2020

By M4G Bureau - September 30, 2020

To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans