Spotify to Wrap it up with audio stories on OOH

Following the annual year-end trend, Spotify, the digital music streaming and media service provider, kicked off its end-of-year campaign Wrapped, but with a difference this year.  Globally Wrapped is all about telling a story of gratitude and resilience this year. The intent is to recognise and acknowledge the many artists, podcast creators, passionate listeners and everyday playlist creators who kept people entertained, grounded, and informed through the pandemic crisis.

In India, these stories are being told in a way that will resonate with the local consumers. Based on the millions of conversations on social media around ‘appreciation’ and ‘compassion’, the campaign here will highlight how India ended 2020 on a good note.

OOH is an integral part of the 360-degree campaign by Spotify, wherein the creatives spread across Mumbai and Delhi showcase data-backed insights and trends highlighting India’s quirky audio streaming habits this year.